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Hard work does pay off
The CooperGroup has increased its workload with key clients. With highly visible creative wins, The CooperGroup has been given increased responsibilities at American Express, AXA Equitable, Deutsche Bank and the USO.
AXA Equitable sees creative win
Testing a new direct mail solicitation to a challenging customer segment, The CooperGroup was able to deliver results above expectations and provide a significant win for the customer marketing team and a revived revenue channel for this insurance giant.
Technology…what’s it doing for you today?
When combined with years of direct marketing experience, interactive marketing is highly effective and quantifiable. A new research project with Deutsche Bank seeks to use interactive media in new ways to increase exposure for key products.
New business capture
The CooperGroup was selected by American Express Publishing to develop new formats and content for specific eNewsletter products. Previous eNewsletter experience includes work for ConsumerReports, American Express and ThomasNet.
New to The Group
The CooperGroup welcomes Lisa Mulryne and Marie Nguyen as Art Directors and Eric Mehlenbeck as an Interactive Designer. They have been tremendous assets and another key step in our growth.
Testimonials
“We had a huge month in DM…this far exceeds any monthly volume since we launched the (new) strategy. Thanks should also go to Harold Cooper and The CooperGroup for helping us develop this creative.”
– Alex Tepper
Director
Charge Card Acquisition - American Express
“Thanks for all your great work this year. The teamwork we've established has been one of the biggest wins of the year. Plus, you guys are fun to work with.”
– Jeanne O’Connor
VP, Customer Cross-Sell & Retention
Customer Marketing Group - AXA Equitable
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